Justin Bryce

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Justin Bryce has been a digital envangelist for over 12 years. Having been involved with designing the user experience for online banking, Justin Bryce then moved into the world of online marketing and was responsible for a number of areas.   The areas Justin Bryce was responsible for were: web analytics search engine marketing (sem) search engine optimisation (seo) affiliate marketing banner advertising domain name management Justin Bryce has also been involved with major website redesigns worth over $50 million, driving SEO and Web Analytics across these.  To ensure the best results with SEO and Web analytics, Justin Bryce ensured they were deeply integrated into the CMS to ensure the highest possible success. Today, Justin Bryce helps organisations achieve their business objectives through the use of IBM's Enterprise Marketing Management solution set and is a strong resource in Digital Analytics and the use of automation to achieve marketing success.  

Manager - Sales Pathways & Insights at Westpac

October 2010 - June 2011

As part of the Online Transformation program I am tasked with assessing the tools we have for customer insights (Web Analytics) and Sales Pathways (Online Sales) for the online channel.

Online Sales - Performance Manager at Westpac

October 2009 - September 2010

For the Consumer section of the Westpac website I was responsible for driving more traffic to the website and for increasing the conversions from this traffic. This included the following areas: - Web Analytics - SEO - SEM - Affiliate Marketing - Campaign Tracking

Search Engine Marketing & Web Analytics Manager at Westpac Bank

April 2007 - October 2009

My primary responsibilty was looking after Westpac's interactions with Search Engines, both SEO and SEM, as well as gaining customer insights through Web Analytics. As the website was planning to go through a refresh, including everything from infrastructure to user interface I acted as a Subject Matter Expert driving the requirements to ensure that the platform was designed to ensure the site was Search Engine friendly and mesaurable. As an extension to this I developed a strategic governance pieces around 'Domain Name Management' & 'Marketing Tagging' to ensure Security, Analytics & Search dimensions of the site were correctly catered for.

User Centric Design at Westpac

2004 - April 2007

Pre-Sales Technical Consultant at IBM

July 2011

Supporting the Enterprise Marketing Management Suite with a focus on Online & Web Analytics.